Blog by Heather Butler

Apr. 28, 2015

 

 

 

                                                            LOVE IS A BLESSING

May God hold your hand, as you journey through this land.

For only he can say yes or no, to even the best laid plans.

Smile when you think of me, for I shall smile when I think of you.

Love is such a blessing, in whatever form it’s true.

For no matter how long it stays, just be thankful that it came.

For each and every day, that love was in your arms, passionately breathing life into your soul.

Feel the joy it brought, and allow that joy to live deep inside your heart.

And when the tears come, as they sometimes will, just sit back quiet and still.

Close your eyes ,and feel that love all around you.

Hear love’s voice softly say, I am never far away.

So with a hopeful heart, remember every part.

I loved every minute that I ever spend with you.

I loved feeling your body next to mind.

I loved walking and talking with you all the time.

I loved dancing the night away, to a slow and easy groove.

But most of all I loved the laugher that I shared, even through all my tears.

Although the tears now hurt, we both know they will not stay.

Please remember I am just a phone call away.

Apr. 2, 2015

Good Morning Everyone,

I want to talk about sales and marketing today. I have been in sales and marketing for many years now, and I have achieved success on many levels. But there are really only 5 Key things you need to know, in order to build a successful selling relationship with people.

5 Key things to know, in building successful selling relationships

1 Be knowledgeable about the product you’re selling.

There is nothing worse than someone trying to sell you a product, who doesn’t really know the benefits, and features of what they are selling.

2 Be Creditable and Sincere.

This may go against what many of you may have learned “THE HARD SELL". But our customers are smart, and believe me they can tell when you are just trying to sell them something they really don't need. And when you actually care, about their needs, and want to help them. If you are sincere in building a relationship with your customers, then care enough to fill their needs. They will always remember you and come back. Repeat Business is the key in growing our business.

3 Know Your Target Market

Yes, there I said it again! We do need to know our target market. Target Market is simply the people who may want, or need what we are selling. Here’s how I have broken mine down, for example, I sell Jewelry at my retail location, and online at www.thebutlercollection.com. My target market is for sure women, but to go a little further ,it is a woman, who values quality, over quantity. It is also a woman, who has a certain amount of income, that she can spend at will on luxury goods, such as my one of a kind pieces of jewelry. She is a woman who cares about fashion, but likes the real deal. She wants real Gemstones, set in Sterling Silver or real Gold. She would rather have one great piece of jewelry, that makes a statement of quality and style, then many pieces that are trendy, and are here today and gone tomorrow. She knows not every trend is for her, and she also knows that a cheap piece of jewelry, on an expenses piece of clothing, is a complete waste of time. She is smart enough to return back to the same place that gave her that quality, and she remembers the many compliments, she has received wearing the great pieces of jewelry. She carefully chooses her accessories wardrobe. She is a professional, a woman of means, and often a woman of influence. She dresses for success, and knows how to choose her accessories to accent her beauty, and not overshadow it.

I have gone to great length to build my target market in this area, and it did not happen overnight. But if you carefully study your market, and break it down the way I have, then you can begin to understand your customers better.  Then it’s just a matter, of targeting them, where they live in your city. Where they hang out online, hopefully some on twitter LoL. The social clubs they belong to, and even professional organizations etc.  

4 Smart Marketing and Ads.

When building your client base and selling them, I think it is important to remember they are smart people with a high level of intelligence. Do not send them an overload of emails, or ads that are bothersome. This is a huge turn off for your customers. It is a fine line between getting your word out there, and being over exposure in your market. Yes, we do need our customers to come back and do business, but that does not give us a right to send them continual emails, with the same information. Choose the right message, at the right time. For example its spring and wedding season is coming up, so I did a small 1.30 min video of our one of a kind wedding jewelry. It's simple and it lets my customers know, that I do the wedding market, and to hopefully think of me when she selects her wedding jewelry. It’s entertaining and gives her something beautiful to watch and think about. Yes, it is a lot of work to do these kinds of ads, but I believe my customers are worth it. I have in no way pushed a product at her, without her knowing that I care about her special day.

https://youtu.be/SGLXdRavC5Q Click the link to view my wedding video

5 Enthusiasm and Gratitude!     

This is I think the most important part of selling and building solid relationships with your customers. Be excited about the kinds of products that you sell. Show your customers that you are grateful for their business, and that you care if they return. For example, I am always excited about my new designs in The Butler Collection and often I cannot wait to show my customers. I know what each piece is made of, and how they should be used to accessorize their outfits. My goal is to make my customer's picture- perfect. I am absolutely grateful when they have chosen to spend their dollars on my products, and I let them know how much I care about their continued support with my business. It is said with a kindness and sincere voice, that my customers know is real.

There is so much of everything out there today, that it is hard to compete as a brand, and it is even harder as a consumer to choose.

But I firmly believe, and I know I am not wrong! People buy from people they like and trust. This has always, and will continue to be, my goal with my customer base.

To contact me please visit me at

www.thebutlercollection.com

www.authorheatherbutler.com

 

Mar. 31, 2015

Whats on your mind today?

Well today I am thinking about, what is the best to release my book, and market it. I know this is something that may be on every new writer's mind. So I thought today I would talk about it. I have been contantly researching this. I have developed many marketing ads and book trailors, which I am sure many of you many have already seen. Today I am trying my best to build an interesting blog, in hopes that someone other then myself, will want read giggles. By the way feel free to tell me how I am doing so far.

Here the thing even those I am successful in other area such as my jewelry business. When it comes to marketing my books its all new territory for me. On twitter for example there are so many book promoters, who claim to have great success in book marketing. Which one to choose or should I choose any? Are they any better at letting people know about my books then I am, or is it just a numbers games of twitter followers, who may or may not be interesting in taking a look . 

John Lock in his book states you should find your target market, and build friendships with them. Help them with their goals in business, and in return they should helps us back. Simple right?

Maybe except where or where is my target market , can anyone tell me please? My book Travesty of Justice is a romance, drama with a touch of supernatural. So where do I find the people who enjoy these kind of reads. That at the moment is the million dollar questions, so if anyone out there cares to leave me a comment on this I would be very happy to hear from you.

Wishing you all much love

Heather

 

 

Mar. 31, 2015

What's on your mind today?

Well, today I am thinking about, what is the best to release my book, and market it. I know this is something that may be on every new writer's mind. So I thought today I would talk about it. I have been constantly researching this. I have developed many marketing ads and book trailers, which I am sure many of you many have already seen. Today I am trying my best to build an interesting blog, in hopes that someone other than myself, will want to read giggles. By the way feel free to tell me how I am doing so far.

Here's the thing even those I am successful in another area such as my jewelry business. When it comes to marketing my books, it's all new territory for me. On twitter for example, there are so many book promoters, who claim to have great success in the book market. Which one to choose or should I choose any? Are they any better at letting people know about my books than I am, or is it just a numbers game of twitter followers, who may or may not be interested in taking a look . 

John Lock in his book states you should find your target market, and build friendships with them. Help them with their goals in business, and in return they should help us back. Simple, right?

Maybe except where or where is my target market, can anyone tell me please? My book Travesty of Justice is a romance, drama with a touch of supernatural. So where do I find the people who enjoy these kind of reads. That at the moment is the million dollar question, so if anyone out there cares to leave me a comment on this I would be very happy to hear from you.

Wishing you all much love

Heather

 

 

Mar. 27, 2015